![]() Released on 11 September 2001, The Blueprint was hailed as a classic from the get-go, and deservedly so: It’s brutal (“Takeover”), arrogant (“Girls, Girls, Girls”), playful (“Izzo (H.O.V.A.)”) and disarmingly vulnerable (“Song Cry”). Now, he not only had the culture on his shoulders-he was helping to legitimise it for an audience that still might’ve written him off as a fad. Just a few years earlier, JAY-Z couldn’t find a label. His answer is vague, and, for an artist so blindingly confident, a little muted: You sense he wants to be deferential to the opportunity, to embody the paragon he’d become, but that he also wants to represent hip-hop to mainstream America in a way that scans as respectful and considered-to paint rap not just as entertainment, but art. There’s a 60 Minutes segment from 2002-a year after The Blueprint was released to universal acclaim-in which JAY-Z is asked what it means to “flow”. ![]()
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